Wholesale

Partner With Fish Nerd Labs

Fish Nerd Labs works with a select network of professional dealers who share our commitment to fish health, system performance, and science-driven solutions. Our wholesale program is designed for businesses that depend on live fish and want to dramatically reduce loss, improve survivability, and offer customers a higher standard of care. If your operation relies on healthy fish, we are built to support you.

We don’t approach wholesale as simple product distribution. We approach it as a biological partnership. Every dealer we work with receives not just access to discounted pricing, but also technical guidance, system support, and ongoing product education. Our goal is long-term success for your business through stronger fish, cleaner systems, and fewer operational losses.

Who Can Become a Dealer

The Fish Nerd Labs Dealer Program is open to professionally operated businesses including:

• Live bait shops
• Tackle and outdoor retailers
• Aquarium and aquatic supply stores
• Hatcheries and fisheries operations
• Research and university facilities
• Guide services and tournament suppliers
• Wildlife and conservation organizations

If you house, sell, research, transport, or manage live fish in any capacity, you qualify for dealer consideration.

Why Dealers Choose Fish Nerd Labs

Most fish losses are not random—they are the result of predictable biological failures caused by stress. Transport shock, immune suppression, slime coat damage, osmotic imbalance, and microbial escalation account for the majority of unexplained mortality in retail and holding systems. Fish Nerd Labs products are engineered to interrupt those failures at their source.

Our dealers choose us because our products:

• Reduce post-transport fish loss
• Improve live bait and tank survivability
• Support gill function and oxygen exchange
• Stabilize water chemistry biologically
• Restore protective slime coats
• Lower disease and fungal outbreaks
• Improve customer confidence in fish quality

The result is stronger inventory, reduced replacement costs, and better long-term profit margins.

What Dealers Receive

Approved Fish Nerd Labs dealers receive access to a full professional support ecosystem, including:

• Wholesale dealer pricing
• Bulk and high-volume sizing options
• Product dosing guidance for tanks and systems
• Technical support for live fish operations
• Priority access to new products
• Educational materials for staff and customers
• Long-term partnership support

We don’t just sell product—we help optimize your system.

Dealer Standards & Brand Integrity

Fish Nerd Labs products are engineered for ethical, science-based fish care. To maintain the integrity of our brand and the success of our dealers, we require all authorized dealers to:

• Follow proper dosing and usage guidelines
• Maintain ethical fish handling practices
• Represent Fish Nerd Labs products accurately
• Avoid unauthorized third-party marketplace resale
• Attend basic product education when required

These standards protect your customers, your fish, and your reputation.

Simple Dealer Approval Process

Becoming a Fish Nerd Labs dealer is fast and straightforward:

  1. Submit a wholesale dealer application

  2. Business verification and review

  3. Pricing tier assignment

  4. Account activation

  5. Initial order and system guidance

  6. Ongoing dealer support

Most approvals are completed within 1–2 business days.

Built for Long-Term Growth

Fish Nerd Labs dealers are not treated as one-time buyers. We build relationships that grow as your operation grows. Whether you manage a single bait shop or multiple retail locations, our systems scale with your needs.

Our objective is simple:
Healthier fish = lower loss = stronger business.

Apply to Become a Dealer

If your business depends on live fish performance, reduced loss, and professional-grade care systems, we invite you to apply today.